Campaigns are usually costly, so it is a reasonable expectation that this sum should not be wasted, but should help us attain our objectives. Only a well thought-out strategic plan can guarantee successful communication. While planning, we set objectives, assess your position on the market, your competitors, and define the fundamental principles of communication. We then use these principles to define the elements of the campaign, put together the media mix and then ensure interfaces with media purchase. We are familiar with the latest communication interfaces; we help you to choose the one that is the most appropriate in terms of placement and type. Relying on our network, we can provide a wide variety of online, print, television, radio and outdoor solutions at the most favourable terms. We believe in integrated communication and propose the most efficient campaign solutions in each case.
The creative concept carries the message, providing the foundation for the success of the campaign, for uniform and efficient communication. This idea delivers the message to the specified target group, capturing their interest. This is almost the most significant component of the campaign. In the planning of the strategically thought-out concept, we take into account the media, developing multiple versions that we present by preparing layouts.
We provide full service in the field of media planning and purchase as well. Whether you need an outdoor, print, TV, radio or online campaign, you can rely on our network to find the most complimentary platform and the most favourable offer for you. We plan the media platform to match the strategy, making efforts to reach the target group as extensively as possible. A well-designed media plan can significantly increase the efficiency of the campaign in addition to achieving a cost reduction. When planning the campaign, we seek ways to ensure the opportunity of going from one type of media to another.
PR activity supplements the conventional marketing solutions superbly. PR means the care of the communication, and therefore the reputation of the organization, the maintenance and growth of its recognition. The purpose of communication is to establish and maintain a good communication connection long term, an atmosphere of trust between your company, your product and your environment. Following the steps of strategic planning, we can support your external or internal communication with this type of idea, arriving at a comprehensive plan that will let your company or organization attain even higher recognition and more committed trust from your employees or customers. PR knows no boundaries – during planning we make use of print and online media, social media, outdoor areas, all adapted to your needs, and we will even apply the techniques of viral marketing.